RECRUITING NEW SCOUTS
Boy Scouts of America
National Capital Area Council
George Washington District
IDEAS AND A STEP-BY-STEP STRATEGY THAT YOU CAN USE FOR SCOUT
NIGHT RECRUITING
THE STRENGTH OF YOUR TIGER GROUP, PACK, TROOP OR POST DEPENDS
ON THE SUCCESS OF NEW TIGER CUB, CUB SCOUT, BOY SCOUT AND
EXPLORER RECRUITING EACH YEAR. WITHOUT NEW MEMBERS, FIRST THE
PACK AND THEN THE TROOPS AND FINALLY EXPLORER POSTS WILL
EXPERIENCE DECLINING ENROLLMENT, PLACING MORE BURDENS ON THE
REMAINING LEADERS AND SCOUTS, WHO WANT TO HAVE A GOOD SCOUT
PROGRAM. NOW IS THE TIME TO BUILD THE FOUNDATION FOR SUCCESSFUL
SCOUTING PROGRAMS IN THE YEARS TO COME.
GENERAL IDEAS
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- 1. INCLUDE TIGER CUBS, CUB SCOUTS, BOY SCOUTS AND
EXPLORERS IN ALL OF YOUR RECRUITING PLANS.
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- 2. COORDINATE YOUR RECRUITING ACTIVIES WITH OTHER PACKS,
TROOPS AND POSTS IN YOUR AREA.
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- 3. PACKS CAN ASK TROOPS FOR VOLUNTEERS TO HELP IN
RECRUITING ACTIVITIES; E.G. CONTACTING BUSINESSES,
CHURHES, ETC. AND PLACING FLYERS & POSTERS.
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- 4. ADVERTISE, PUBLICIZE, AND USE SCOUTS E.G. UNIFORM DAY
AT SCHOOL, FLAG CEREMONY FOR PTA, HIGH VISIBILITY
ACTIVITIES AND SERVICE PROJECTS.
PLANNING TIMELINE
ASAP LAY THE FOUNDATION FOR FALL RECRUITING EARLY
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- 1. UPDATE YOUR MEMBERSHIP LIST
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- 2. CONTACT ANY LAPSED MEMBERS - INVITE THEM TO RETURN
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- 3. PLANNING MEETING (PACK OR TROOP COMMITTEE)
As part of your unit's annual or semi-annual planning
conference, set recruiting goals and plan recruiting
efforts.
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- a. Set Recruiting Goals\Targets
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- 1) How many scouts for Wolf, Bear and
Webelos Den(s) (Packs)?
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- 2) How many scouts for new patrols,
Venture and Varsity Teams (Troops)?
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- 3) New Leaders
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- 4) Coordination with other units in the
same area and your Unit and Area
Assistant District Commissioners
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- 5. Plan joint efforts to cover posters,
flyers, etc.
- b. Select & Plan Recruiting Methods
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- c. Recruit and Appoint a Recruiting Chairman
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- d. Recruit and Appoint a Tiger Cub Coordinator
(Packs)
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- e. Delegate responsibilities
- 2. ADVISE YOUR CHARTERING ORGANIZATION OF YOUR PLANS AND
OBTAIN AGREEMENTS:
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- a. Assistance from Chartered Organization
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- 1) Newsletter coverage
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- 2) Volunteers to help recruit
- b. Agreement on goals and targets
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- c. Make arrangements for placement of recruiting
materials in the fall
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- d. Reserve space at School Open House(s) for
recruiting table
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- e. Reserve space at School(s) for table at
Back-to-School Night
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- f. Reserve meeting place for "JOIN SCOUTING
NIGHT"
- 4. VISIT EACH DEN (PACKS) OR PATROL (TROOPS) TO PROMOTE
RECRUITING
Cubmaster/Scoutmaster or an Assistant should visit
each den or patrol (even at troop meeting) before the end
of the school year to promote recruiting. Use small
groups where you can more easily answer questions.
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- a. Show scouts the recruiter patch they can earn
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- b. Encourage each scout to invite his friends to
Summer or early Autumn Pack or Troop activities
- 5. INVITE ANY TIGER CUBS THAT DID NOT GRADUATE INTO THE
PACK TO SUMMER ACTIVITIES (PACKS)
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- 6. INVITE ANY CUB SCOUTS THAT DID NOT GRADUATE INTO THE
TROOP TO SUMMER ACTIVITIES (TROOPS)
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- 7. CONTACT LOCAL REALTORS, MOVERS AND WELCOME WAGON
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- a. Ask them to give every new family with
children moving in your area a flyer on your pack
and/or troop
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- b. Make sure they have telephone numbers for pack
and/ or troop leaders
- 8. PURCHASE SUPPLIES NEEDED FOR RECRUITING IN ADVANCE
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- a. "I Flip for Cub Scouting" jumping
coins (Packs)
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- b. Posters
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- c. Pencils with Pack/Troop Number and contact
telephone
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- d. Postcard invitations (for Scouts to give or
send to friends)
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- e. Other promotional materials
AUGUST -- START ADVERTISING JOIN SCOUTING NIGHT
- 1. ATTEND DISTRICT JOIN SCOUTING NIGHT ORIENTATION
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- 2. ASK EACH BUSINESS IN YOUR AREA TO DISPLAY A FLYER
IDENTIFYING YOUR UNIT WITH CONTACT TELEPHONE NUMBERS
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- 3. PLACE POSTERS AT KEY BUSINESSES (GROCERY STORES,
CHURCHES, CHILD CARE CENTERS, ETC.)
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- 4. CALL EACH LOCAL CHURCH, SYNAGOGUE, ETC. IN YOUR AREA
AND REQUEST THAT JOIN SCOUTING NIGHT BE ANNOUNCED IN
CHURCH BULLETINS, SERVICES, ETC. DURING LAST WEEK OF
AUGUST AND FIRST WEEKS OF SEPTEMBER
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- 5. CONTACT NEIGHBORHOOD NEWSPAPERS; e.g. FRANCONIA
GAZETTE
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- 6. MAKE ARRANGEMENTS WITH NEIGHBORHOOD ASSOCIATIONS,
CIVIC ASSOCIATIONS, ETC. TO PLACE SANDWICH BOARDS AT
ENTRANCES TO DEVELOPMENTS AND SUBDIVISIONS THAT HAVE
LIMITED ACCESS
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- 7. MAKE SURE TO SEND THANK-YOU NOTES ON PACK, TROOP OR
SCOUT LETTERHEAD TO ANY ONE GIVING HELP; E.G. REALTORS,
WELCOME WAGON, CHURCHES, ETC.
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- 8. GIVE SCHOOL PTA(S) RECRUITING INFORMATION TO BE
INCLUDED IN NEW STUDENT INFORMATION PACKAGES,
BACK-TO-SCHOOL NIGHT ACTIVITIES AND NEWSLETTER
SEPTEMBER -- FULL SCALE RECRUITING BEGINS
- 1. POSTERS AND FLYERS PLACED AT:
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- a. Businesses
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- b. Churches, Synagogues, Religious Organizations
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- c. Child Care Centers
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- d. Libraries
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- e. Other locations frequented by families in your
area
- 2. SANDWICH BOARDS, SIGNS, ETC. AT SUBDIVISIONS AND
DEVELOPMENTS
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- 3. FOLLOW-UP CALLS TO CHURCHES, SYNAGOGUES, ETC. FOR
ANNOUNCEMENTS
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- 4. TABLES AT SCHOOL OPEN HOUSE(S)
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- 5. TABLES AT PTA BACK-TO-SCHOOL NIGHT MEETING(S) [OR
OTHER TIMES WHEN SCHOOL HAS SIGN UP FOR SPORTS &
OTHER ORGANIZATIONS]
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- 6. SET UP STATIC DISPLAYS AT CHURCHES, SCHOOLS, LIBRARYS,
ETC.
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- 7. ASK SCOUTS TO MAKE ANNOUNCEMENTS IN HOME ROOMS
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- 8. ASK PARENTS TO PARTICIPATE, GIVE PITCH AT SCHOOL,
CHURCH, ETC., (TRY IT WITH UNIFORMS, TIGER COSTUME, WOLF
HAT, ETC.)
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- 9. PASS OUT RESOURCE CARDS TO CHURCHES AND PRIVATE
SCHOOLS
( 5 x 3" Pre-Addressed Card - See Attached Sample)
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- 10. CONTACTS WITH ANY LOCAL CENTERS/SCHOOLS FOR LEARNING
DISABLED CHILDREN - MAINSTREAM PROGRAMS
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- 11. PASS OUT FLYERS FOR DISTRIBUTION AT CHILD CARE
CENTERS TO 2nd GRADERS AND HIGHER ON CUB SCOUTING, AND
1st GRADERS ON TIGER CUBS (PACKS)
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- 12. CONDUCT A JOIN SCOUTING NIGHT PROGRAM
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- a. Meeting MC is site coordinator, if more than
one unit
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- b. Use Scouts
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- c. Use Displays
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- d. Consider using a flip-chart as part of the
pitch
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- e. Keep it fast-paced
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- f. Get registration forms filled-out and collect
registration and g. Boys Life fees
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- h. Turn in registrations and fees.
- 13. THANK YOU NOTES AND RECOGNITION CERTIFICATES TO THOSE
WHO HELPED MAKE RECRUITING A SUCCESS
OCTOBER -- FOLLOW-UP
- 1. FOLLOW-UP WITH FAMILIES OF BOYS WHO CAME TO JOIN
SCOUTING NIGHT OR ATTENDED AN ACTIVITY AS A GUEST WITHOUT
REGISTERING
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- 2. MAKE SURE THAT SCHOOL PTAs HAVE AN INFORMATION FLYER
TO DISTRIBUTE TO NEW FAMILIES MOVING TO AREA DURING
SCHOOL YEAR
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- 3. EVALUATE RESULTS OF RECRUITING AND ANY SHORTFALLS
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- 4. MAKE PLANS FOR ADDITIONAL RECRUITING EFFORTS AS NEEDED
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- 5. PRESENT RECRUITER PATCHES TO SCOUTS AT PACK\TROOP
MEETINGS
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- 6. RECOGNIZE LEADERS WHO HELPED AT PACK/TROOP MEETINGS
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- 7. DISTRIBUTE NEW FLYERS/INVITATIONS TO SCOUT AGED BOYS
TO VISITSPECIAL ACTIVITIES AS NEEDED
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- 8. MAKE GENERAL PLANS FOR 1994 RECRUITING
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- 9. MAKE ADVANCE ARRANGEMENTS AS NEEDED WITH CHARTERED
ORGANIZATION AND OTHER RECRUITING SUPPORTERS FOR NEXT
YEAR'S RECRUITING
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- 10. COMPLETE YOUR CRITIQUE OF JOIN SCOUTING NIGHT AND
TURN IT IN TO THE DISTRICT'S JSN CHAIRMAN TO HELP US
BETTER PLAN NEXT YEAR'S RECRUITING EFFORT
HELP NEW SCOUTS TO EXPERIENCE THE ADVENTURE OF SCOUTING
Your active participation in JOIN SCOUTING NIGHT and new
scout recruiting is vital to the continued growth and success of
scouting for boys of all ages. With your help, literally hundreds
of young men will have an opportunity to participate in the
Scouting Movement where they will develop self-esteem, learn
wholesome values, be reinforced for achievement and advancement
and gain skills that will last a life time. Thanks for going the
extra mile and helping to make Scouting available to our
community's youth.
MICHAEL F. BOWMAN
JOIN SCOUTING NIGHT CHAIRMAN - 1992
GEORGE WASHINGTON DISTRICT
BE PREPARED AND DO YOUR BEST
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