RECRUITING NEW SCOUTS

Boy Scouts of America
National Capital Area Council
George Washington District

IDEAS AND A STEP-BY-STEP STRATEGY THAT YOU CAN USE FOR SCOUT NIGHT RECRUITING

THE STRENGTH OF YOUR TIGER GROUP, PACK, TROOP OR POST DEPENDS ON THE SUCCESS OF NEW TIGER CUB, CUB SCOUT, BOY SCOUT AND EXPLORER RECRUITING EACH YEAR. WITHOUT NEW MEMBERS, FIRST THE PACK AND THEN THE TROOPS AND FINALLY EXPLORER POSTS WILL EXPERIENCE DECLINING ENROLLMENT, PLACING MORE BURDENS ON THE REMAINING LEADERS AND SCOUTS, WHO WANT TO HAVE A GOOD SCOUT PROGRAM. NOW IS THE TIME TO BUILD THE FOUNDATION FOR SUCCESSFUL SCOUTING PROGRAMS IN THE YEARS TO COME.


GENERAL IDEAS

1. INCLUDE TIGER CUBS, CUB SCOUTS, BOY SCOUTS AND EXPLORERS IN ALL OF YOUR RECRUITING PLANS.

2. COORDINATE YOUR RECRUITING ACTIVIES WITH OTHER PACKS, TROOPS AND POSTS IN YOUR AREA.

3. PACKS CAN ASK TROOPS FOR VOLUNTEERS TO HELP IN RECRUITING ACTIVITIES; E.G. CONTACTING BUSINESSES, CHURHES, ETC. AND PLACING FLYERS & POSTERS.

4. ADVERTISE, PUBLICIZE, AND USE SCOUTS E.G. UNIFORM DAY AT SCHOOL, FLAG CEREMONY FOR PTA, HIGH VISIBILITY ACTIVITIES AND SERVICE PROJECTS.

PLANNING TIMELINE

ASAP LAY THE FOUNDATION FOR FALL RECRUITING EARLY

1. UPDATE YOUR MEMBERSHIP LIST

2. CONTACT ANY LAPSED MEMBERS - INVITE THEM TO RETURN

3. PLANNING MEETING (PACK OR TROOP COMMITTEE)
As part of your unit's annual or semi-annual planning conference, set recruiting goals and plan recruiting efforts.

a. Set Recruiting Goals\Targets

1) How many scouts for Wolf, Bear and Webelos Den(s) (Packs)?

2) How many scouts for new patrols, Venture and Varsity Teams (Troops)?

3) New Leaders

4) Coordination with other units in the same area and your Unit and Area Assistant District Commissioners

5. Plan joint efforts to cover posters, flyers, etc.

b. Select & Plan Recruiting Methods

c. Recruit and Appoint a Recruiting Chairman

d. Recruit and Appoint a Tiger Cub Coordinator (Packs)

e. Delegate responsibilities

2. ADVISE YOUR CHARTERING ORGANIZATION OF YOUR PLANS AND OBTAIN AGREEMENTS:

a. Assistance from Chartered Organization

1) Newsletter coverage

2) Volunteers to help recruit

b. Agreement on goals and targets

c. Make arrangements for placement of recruiting materials in the fall

d. Reserve space at School Open House(s) for recruiting table

e. Reserve space at School(s) for table at Back-to-School Night

f. Reserve meeting place for "JOIN SCOUTING NIGHT"

4. VISIT EACH DEN (PACKS) OR PATROL (TROOPS) TO PROMOTE RECRUITING

Cubmaster/Scoutmaster or an Assistant should visit each den or patrol (even at troop meeting) before the end of the school year to promote recruiting. Use small groups where you can more easily answer questions.

a. Show scouts the recruiter patch they can earn

b. Encourage each scout to invite his friends to Summer or early Autumn Pack or Troop activities

5. INVITE ANY TIGER CUBS THAT DID NOT GRADUATE INTO THE PACK TO SUMMER ACTIVITIES (PACKS)

6. INVITE ANY CUB SCOUTS THAT DID NOT GRADUATE INTO THE TROOP TO SUMMER ACTIVITIES (TROOPS)

7. CONTACT LOCAL REALTORS, MOVERS AND WELCOME WAGON

a. Ask them to give every new family with children moving in your area a flyer on your pack and/or troop

b. Make sure they have telephone numbers for pack and/ or troop leaders

8. PURCHASE SUPPLIES NEEDED FOR RECRUITING IN ADVANCE

a. "I Flip for Cub Scouting" jumping coins (Packs)

b. Posters

c. Pencils with Pack/Troop Number and contact telephone

d. Postcard invitations (for Scouts to give or send to friends)

e. Other promotional materials

AUGUST -- START ADVERTISING JOIN SCOUTING NIGHT

1. ATTEND DISTRICT JOIN SCOUTING NIGHT ORIENTATION

2. ASK EACH BUSINESS IN YOUR AREA TO DISPLAY A FLYER IDENTIFYING YOUR UNIT WITH CONTACT TELEPHONE NUMBERS

3. PLACE POSTERS AT KEY BUSINESSES (GROCERY STORES, CHURCHES, CHILD CARE CENTERS, ETC.)

4. CALL EACH LOCAL CHURCH, SYNAGOGUE, ETC. IN YOUR AREA AND REQUEST THAT JOIN SCOUTING NIGHT BE ANNOUNCED IN CHURCH BULLETINS, SERVICES, ETC. DURING LAST WEEK OF AUGUST AND FIRST WEEKS OF SEPTEMBER

5. CONTACT NEIGHBORHOOD NEWSPAPERS; e.g. FRANCONIA GAZETTE

6. MAKE ARRANGEMENTS WITH NEIGHBORHOOD ASSOCIATIONS, CIVIC ASSOCIATIONS, ETC. TO PLACE SANDWICH BOARDS AT ENTRANCES TO DEVELOPMENTS AND SUBDIVISIONS THAT HAVE LIMITED ACCESS

7. MAKE SURE TO SEND THANK-YOU NOTES ON PACK, TROOP OR SCOUT LETTERHEAD TO ANY ONE GIVING HELP; E.G. REALTORS, WELCOME WAGON, CHURCHES, ETC.

8. GIVE SCHOOL PTA(S) RECRUITING INFORMATION TO BE INCLUDED IN NEW STUDENT INFORMATION PACKAGES, BACK-TO-SCHOOL NIGHT ACTIVITIES AND NEWSLETTER

SEPTEMBER -- FULL SCALE RECRUITING BEGINS

1. POSTERS AND FLYERS PLACED AT:

a. Businesses

b. Churches, Synagogues, Religious Organizations

c. Child Care Centers

d. Libraries

e. Other locations frequented by families in your area

2. SANDWICH BOARDS, SIGNS, ETC. AT SUBDIVISIONS AND DEVELOPMENTS

3. FOLLOW-UP CALLS TO CHURCHES, SYNAGOGUES, ETC. FOR ANNOUNCEMENTS

4. TABLES AT SCHOOL OPEN HOUSE(S)

5. TABLES AT PTA BACK-TO-SCHOOL NIGHT MEETING(S) [OR OTHER TIMES WHEN SCHOOL HAS SIGN UP FOR SPORTS & OTHER ORGANIZATIONS]

6. SET UP STATIC DISPLAYS AT CHURCHES, SCHOOLS, LIBRARYS, ETC.

7. ASK SCOUTS TO MAKE ANNOUNCEMENTS IN HOME ROOMS

8. ASK PARENTS TO PARTICIPATE, GIVE PITCH AT SCHOOL, CHURCH, ETC., (TRY IT WITH UNIFORMS, TIGER COSTUME, WOLF HAT, ETC.)

9. PASS OUT RESOURCE CARDS TO CHURCHES AND PRIVATE SCHOOLS
( 5 x 3" Pre-Addressed Card - See Attached Sample)

10. CONTACTS WITH ANY LOCAL CENTERS/SCHOOLS FOR LEARNING DISABLED CHILDREN - MAINSTREAM PROGRAMS

11. PASS OUT FLYERS FOR DISTRIBUTION AT CHILD CARE CENTERS TO 2nd GRADERS AND HIGHER ON CUB SCOUTING, AND 1st GRADERS ON TIGER CUBS (PACKS)

12. CONDUCT A JOIN SCOUTING NIGHT PROGRAM

a. Meeting MC is site coordinator, if more than one unit

b. Use Scouts

c. Use Displays

d. Consider using a flip-chart as part of the pitch

e. Keep it fast-paced

f. Get registration forms filled-out and collect registration and g. Boys Life fees

h. Turn in registrations and fees.

13. THANK YOU NOTES AND RECOGNITION CERTIFICATES TO THOSE WHO HELPED MAKE RECRUITING A SUCCESS

OCTOBER -- FOLLOW-UP

1. FOLLOW-UP WITH FAMILIES OF BOYS WHO CAME TO JOIN SCOUTING NIGHT OR ATTENDED AN ACTIVITY AS A GUEST WITHOUT REGISTERING

2. MAKE SURE THAT SCHOOL PTAs HAVE AN INFORMATION FLYER TO DISTRIBUTE TO NEW FAMILIES MOVING TO AREA DURING SCHOOL YEAR

3. EVALUATE RESULTS OF RECRUITING AND ANY SHORTFALLS

4. MAKE PLANS FOR ADDITIONAL RECRUITING EFFORTS AS NEEDED

5. PRESENT RECRUITER PATCHES TO SCOUTS AT PACK\TROOP MEETINGS

6. RECOGNIZE LEADERS WHO HELPED AT PACK/TROOP MEETINGS

7. DISTRIBUTE NEW FLYERS/INVITATIONS TO SCOUT AGED BOYS TO VISITSPECIAL ACTIVITIES AS NEEDED

8. MAKE GENERAL PLANS FOR 1994 RECRUITING

9. MAKE ADVANCE ARRANGEMENTS AS NEEDED WITH CHARTERED ORGANIZATION AND OTHER RECRUITING SUPPORTERS FOR NEXT YEAR'S RECRUITING

10. COMPLETE YOUR CRITIQUE OF JOIN SCOUTING NIGHT AND TURN IT IN TO THE DISTRICT'S JSN CHAIRMAN TO HELP US BETTER PLAN NEXT YEAR'S RECRUITING EFFORT


HELP NEW SCOUTS TO EXPERIENCE THE ADVENTURE OF SCOUTING

Your active participation in JOIN SCOUTING NIGHT and new scout recruiting is vital to the continued growth and success of scouting for boys of all ages. With your help, literally hundreds of young men will have an opportunity to participate in the Scouting Movement where they will develop self-esteem, learn wholesome values, be reinforced for achievement and advancement and gain skills that will last a life time. Thanks for going the extra mile and helping to make Scouting available to our community's youth.


MICHAEL F. BOWMAN
JOIN SCOUTING NIGHT CHAIRMAN - 1992
GEORGE WASHINGTON DISTRICT

BE PREPARED AND DO YOUR BEST


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