Cub Scouts like being helpful. Scouting has always emphasized the Good Turn, and boys are never too young to start doing things for others. Scouting can offer one antidote to the many messages focusing on self-interest that boys receive from the media and the culture in general.
There are many ways to be helpful. Some service projects are "behind the scenes," like cleaning up the church parking lot or making gifts for people the boys will never see. Other services are provided directly to individuals. Both forms of service are useful and should be encouraged.
This excerpt was taken from the Cub Scout Leader Book, "Growing Values", page 2-6 which is available from your local Scout Shop.